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    Google Doubles Down with DoubleClick - Internet marketers and advertisers who use Google AdSense and DoubleClick will in for a bonus. According to Senior Business Product Manager Rajas Moonka, Google is enhancing its content network to provide better value for both advertisers and publishers. It sounds as though Google is continuing to integrate DoubleClick into their existing advertising business model, but [...]
    Website Promotion and Web 2.0 - Web 2.0 has been in the vernacular for a couple of years now, and probably hit its publicity crescendo when TIME Magazine named “You” its person of the year in December 2006. But although the term’s been batted around, what exactly is Web 2.0 and how does it affect website promotion? It’s hard to nail down [...]
    Use Popunder Traffic Tools Effectively - If you’ve used banner ads, you probably already know that they are not very effective. Popunders are an effective alternative for the Internet marketer, and one you might want to consider. First of all, the popunder only becomes visible to the user after he or she has clicked out of the window in front of [...]
    Microsoft Live Search Cashback Offers More Incentives - In a signal that Microsoft is as serious as ever about capturing a larger share of the Internet marketing and advertising market, the software giant is doubling down on its Live Search Cashback - on some items, anyway. Calling it “Back-to-School Deal Days,” Microsoft is offering consumers up to double the rewards on certain purchases [...]

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