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    Yahoo Sends Scathing Letter to Shareholders - Again - If this was a heavyweight boxing championship, the ref would have called the match by now. But, with Yahoo’s shareholders’ meeting just a couple of week away, they’ve issued yet another missive about Carl Icahn and the latest Microsoft bid. Yahoo’s letter to shareholders said, in part: The recently-formed Carl Icahn-Microsoft alliance continues to make misleading [...]
    Keywords and Site Copy - Over the past week, we’ve discussed various ways to incorporate keywords into your site in order to increase search engine ranking and click through rates. The bottom line, though, is that keywords are most effective when they’re used in your website text - but only when they’re relevant. We’ve all seen websites that engage in what’s [...]
    Keywords and Images - When you’re trying to increase your search engine rankings, you want to take advantage of keywords at every opportunity. Search engines can’t spider images; instead, they rely on image tags and alt tags. When you navigate to a site, these are the words that appear in place of images as a web page is loading. [...]
    Yahoo! Monetizes Online Gaming with Ads - In the unending quest to target consumers and find new opportunities to present Internet advertising, Yahoo! has unveiled a plan to monetize online gaming with advertising. The company’s recent statement said, in part: Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by [...]

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