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    Microsoft Lowers Xbox 360 Price - Looking forward to the holiday season, Microsoft recently announced that it’s lowering the price of one version of the Xbox 360 to $199. Called the Xbox Arcade, the company is touting the console as the first next-generation gaming system to hit the $200 price point. Of course, they still get you with a $100 Xbox [...]
    Branding: Expressing Your Brand Identity - This week, we’ve been talking about the branding process, and how important it is to develop a well-thought out company name and brand identity. Today, we’ll talk about expressing your brand identity through a logo, tagline, and other visual identifiers. If yours is a small business, you may be tempted to create a logo yourself, using [...]
    Microsoft Offers a 360-Degree Experience with Photosynth - Microsoft recently announced a new technology that allows people to share immersive experiences by synthesizing many photos and placing the viewer in the mix. According to Microsoft’s press release: Synths constitute an entirely new visual medium. Photosynth analyzes each photo for similarities to the others, and uses that data to estimate where a photo was taken. It [...]
    Exploring International Marketing - Many companies that decide to go into international marketing do so to accelerate revenue growth, add to the bottom line, and grow the company. But the challenges are great, and the decision to make this move is not an easy one, especially for a smaller company. There are plenty of horror stories about companies that [...]

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